Strategy Whitepaper

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  • 26 July 2016
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THE RISE OF UBIQUITY

Staying at the forefront of the market requires keen foresight into the megatrends shaping our increasingly digital world.

These forces will inform the path, priorities and purpose for business transformation in the coming months and years.

  • Happening Now: Omnichannel to Ubiquity. The mandate to deliver a seamless, consistent customer experience across all interaction points.
  • Fast Approaching: Monetizing Trust. The opportunity to increase loyalty and revenue by allowing customers to dictate their level of engagement.
  • On the Horizon: Agile everything. The shift from managing operations to accelerating innovation by providing a platform for consumers and companies to co-create the products and experiences of the future.

As the rest of these megatrends – Ubiquity – becomes the status quo, customers expect a personalized experience wherever, whenever and however they choose. Rapid innovation is required to keep pace with evolving market and consumer demands. At Revel, we’re helping companies gain competitive advantage by recognizing the mandate for digital business transformation – enabling a single, continuous brand experience that transcends physical stores, online platforms, social media and mobile channels to become ubiquitous.

AGILITY AND CONFIDENCE IN THE FACE OF AMBIGUITY

Too often, companies are bound by historical precedent and old-world consulting practices that prescribe 18-month strategic roadmaps and defined pathways based on legacy data against incumbent competitors. But with the velocity of change today, those traditional methods are no longer relevant. Companies cannot afford to define the future in terms of current offerings and capabilities. An effective business strategy must enable you to swiftly adapt to market shifts and respond to customer demands brought on by new technology. Today, not next year.

Thanks to the cloud, nimble startups are able to challenge entrenched market leaders like never before. Add in legacy technologies and calcified organizational structures, and it’s clear that if companies want to remain at the forefront, they must adapt the way they identify and take to market new products and services.

Revel Strategy provides confidence and direction in the face of uncertainty and disruptive change. Our approach trades annual planning cycles for agile sprints that align more closely to the speed of technology and customer demands. This means creating the right spaces and content in order to rapidly identify new market opportunities, develop lightweight business cases, and build consensus across diverse stakeholders through impactful and engaging storytelling.

We believe Strategy means designing around the outcome you hope to achieve – not the path to get there. It’s a way of a way of understanding the value and nature of your relationships to customers, and empowering and activating your business to move with clarity, speed and confidence.

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